Are you a business owner wondering what to post or why your posts aren’t getting noticed? You’re not alone! Social media marketing has evolved in the last decade, changing the way marketing will be done forever. As a business owner, you may often ask yourself if you’re posting the right thing, why you aren’t getting views, or if you’re ever going to grow your following. Having to evolve your advertising to keep up with the competition may seem exhausting, but in reality, marketing is now more convenient to you than ever! It may sound cliché, but this new age marketing is literally “at your fingertips,” and you have the power to decide how often you want people to notice your business. Let’s get into it deeper!
Does Posting Even Matter?
The short answer is yes. Posting does matter. Whether you’re a local business or a larger corporation, posting your content affects your business. Posting may not seem very important, but social media is your brand’s “face” online. Your social media presence should look and feel the same way as if a customer were visiting in person. With that in mind, people like to see the faces and personalities behind a brand through their screens. Statistics show that 78% of people research a business on social media before purchasing, so you want to make a good first impression! Getting in front of the camera reminds customers that there are real people behind the brand, making your shop more inviting. Think of social media as a short form of “free” advertising. Like a modern form of word-of-mouth, if used strategically, it can generate visibility without costing your shop a dime!
What You Should Be Posting?
Now that you understand social media’s importance and the many positive effects it could potentially have on your business, let’s look into what you should be showing your audience. When it comes to social media, it isn’t about just posting anything and everything. It’s about creating content that connects and resonates with your audience. Great examples of that include:
- Meet the team
- Customer unboxing
- FAQ’s or common misconceptions
- Behind the scenes
- Day in the life
- and much more, so don’t be afraid to get creative!
Another great thing to post as a shop owner that often gets overlooked is your wins! Celebrating your success builds credibility and helps your audience connect with you on a personal level. Usually, shops focus on selling, which is equally necessary, but featuring your wins amid your busy life as a florist is refreshing for you and your audience! Next time you feel like celebrating your shop, try posting things like:
- Successful events – Sold our products/Holiday rushes
- Happy customer testimonials – How you’ve made an impact on others
- Milestones – “We’ve made our 100th sale!”
Celebrating your wins invites your customers to celebrate with you. Looking back at all your successes helps you remember your journey and fosters the growth of your community.
What Makes It Worth Sharing
Before you click post, ask yourself why this is worth sharing. Not every reel or photo needs to be perfect, but every post should serve a purpose, like to educate or reflect who you are as a business. Here are a few simple questions to ask yourself before posting:
- Is it visually appealing?
- Does this reflect my business?
- Will my audience find this helpful or relatable?
- Would this stop someone from scrolling?
If you answered yes to at least two, hit post! People are naturally drawn to interesting and engaging visuals, but don’t let the pursuit of perfection hold you back. A lot of the most effective content is raw because it feels human. Viewers love seeing the real side of your business, it doesn’t have to be flawless, but it needs to feel intentional!
Final Advice
Social media doesn’t have to be perfect or overwhelming. What matters the most is showing up consistently and posting content that feels real and authentic to your shop. Focus on posts that have a clear purpose, whether it be to educate or inspire. People connect with real moments, not perfection. Don’t hesitate to share the human side of your business. Over time, an honest approach will build trust and help grow your following. Start posting, stay consistent, and watch your business grow much more than you expected!