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Get the Most out of User-Generated Content

    UGC is what the name suggests; content that is generated, or created, by users of a brand, product, or service. As far as the type of content, the limit does not exist. UGC comes in all forms. From tweets or Google reviews to videos or blogs, consumers have numerous creative outlets to express their opinions on your business. What you need to do as a business is figure out what format works best for your marketing strategy. 

    Popular Types of Social Media Content: And How to Use Them

      Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that’s productive?

      Social Media Trends in 2023

        New year, new social media trends! Social media is still a big factor in marketing your business effectively. Whether you’re looking to get your start in the social world or looking to make some improvements, we’ve got you covered! We’re kicking off 2023 with a look at the top trends predicted in social media. If you haven’t made any resolutions for your business yet, we recommend adding one or two of these to your list.

        The Key to Brand Consistency

          From the font you use to the products and services you offer, it’s important to make sure your branding is cohesive on all fronts. So how do you do that? Consistency is the key.

          Become the CEO of SEO

            SEO is THE way customers find your website when they use a search engine, and if you don’t use this tool to the best of its ability, your website could be lost in the crowd.

            Is E-commerce Killing Brick & Mortar?

              Is online shopping killing brick and mortar stores? Forbes reported that retail employment hasn’t declined. In fact, online retail sales are only about 10 percent of total retail sales.