Turning A Negative Customer Interaction Into A Positive One
The dreaded complaint, it happens to all of us. It’s the nature of doing business. The difference between success and failure is in how you handle it.
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Your Sales Emails Should Answer The 5 Ws
In this article, learn what the 5 Ws questions that every proper journalistic story should answer.
Industry Insights: How Do I Attract More Customers To My Towing Business?
The towing industry is an important one to the community. Here are a few tips that can help you attract more customers to your towing business.
The Reality of Social Media
We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business?
Experience vs. Product: Different Ways to Sell Your Products
Most products can be found on numerous sites from numerous businesses. You need to sell the experience versus just selling the product. Let’s break that down.
Ethos: Appeal to Ethics
Persuasive marketing has been around for a long time now, with three main branches: ethos, logos, and pathos. Each one is individually important but they all work well together.
Logos: The Appeal to Logic
Persuasive marketing is a fantastic strategy to use for your business. The second branch of persuasive marketing, logos, is the appeal to logic and reason. It uses statistics, facts, and figures to show why someone should logically buy what you’re promoting. It’s a great way to showcase your credibility with facts and reason.
Pathos: The Appeal to Emotion
The last branch of persuasive marketing is pathos. he goal of pathos is to have the audience associate specific feelings with a product or service.
Email Marketing: How to Start a Drip Campaign
Email marketing is a great way to communicate with your audience and generate new leads with minimal effort. One easy way to create consistent email content is to start a drip campaign!
Social Media: What Not to Do
There are some things that could do more harm when it comes to running a business account. We’ve put together the top 3 “what not to do” for your social media!