Pathos: The Appeal to Emotion
The last branch of persuasive marketing is pathos. he goal of pathos is to have the audience associate specific feelings with a product or service.
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Logos: The Appeal to Logic
Persuasive marketing is a fantastic strategy to use for your business. The second branch of persuasive marketing, logos, is the appeal to logic and reason. It uses statistics, facts, and figures to show why someone should logically buy what you’re promoting. It’s a great way to showcase your credibility with facts and reason.
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Marketing TipsEthos: Appeal to Ethics
Persuasive marketing has been around for a long time now, with three main branches: ethos, logos, and pathos. Each one is individually important but they all work well together.
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Marketing TipsIs E-commerce Killing Brick & Mortar?
Is online shopping killing brick and mortar stores? Forbes reported that retail employment hasn’t declined. In fact, online retail sales are only about 10 percent of total retail sales.
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Marketing TipsExperience vs. Product: Different Ways to Sell Your Products
Most products can be found on numerous sites from numerous businesses. You need to sell the experience versus just selling the product. Let’s break that down.
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Marketing TipsIndustry Insights: The Best Ways To Promote Your Boutique Online
With the growing trend of boutiques popping up all around the country, it can often be difficult to make your boutique stand out from the crowd.
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Marketing TipsIndustry Insights: How Do I Attract More Customers To My Towing Business?
The towing industry is an important one to the community. Here are a few tips that can help you attract more customers to your towing business.
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Marketing TipsYour Sales Emails Should Answer The 5 Ws
In this article, learn what the 5 Ws questions that every proper journalistic story should answer.
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Marketing TipsHow To Push Your Content From Your Blog To Social Media
Maintaining a blog on your website is a fantastic way to connect with your customers and keep them up-to-date with
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Marketing TipsTurning A Negative Customer Interaction Into A Positive One
The dreaded complaint, it happens to all of us. It’s the nature of doing business. The difference between success and failure is in how you handle it. The trick is to plan ahead and turn it into an opportunity!
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