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Marketing Tips

The Reality of Social Media

    We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business?

    7 Ways to Gain Followers on Social Media

      Social media can be tough to crack, but we’ve got a few quick, easy, and free ways to help you gain more likes, better engagement, and higher organic reach.

      Pathos: The Appeal to Emotion

        The last branch of persuasive marketing is pathos. he goal of pathos is to have the audience associate specific feelings with a product or service.

        Logos: The Appeal to Logic

          Persuasive marketing is a fantastic strategy to use for your business. The second branch of persuasive marketing, logos, is the appeal to logic and reason. It uses statistics, facts, and figures to show why someone should logically buy what you’re promoting. It’s a great way to showcase your credibility with facts and reason.

          Is E-commerce Killing Brick & Mortar?

            Is online shopping killing brick and mortar stores? Forbes reported that retail employment hasn’t declined. In fact, online retail sales are only about 10 percent of total retail sales.