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Get the Most out of User-Generated Content

    UGC is what the name suggests; content that is generated, or created, by users of a brand, product, or service. As far as the type of content, the limit does not exist. UGC comes in all forms. From tweets or Google reviews to videos or blogs, consumers have numerous creative outlets to express their opinions on your business. What you need to do as a business is figure out what format works best for your marketing strategy. 

    January’s Top Websites 2023

      January’s Top Website picks are here! Atwill Media can help any business create a custom website that highlights what makes it unique! Just look at what we can do. 

      Popular Types of Social Media Content: And How to Use Them

        Social media is a great way to connect with customers and market your business at the same time. Real and authentic communication seems to be what consumers are looking for, but how do you engage with them in a way that’s productive?

        The Key to Brand Consistency

          From the font you use to the products and services you offer, it’s important to make sure your branding is cohesive on all fronts. So how do you do that? Consistency is the key.

          The Reality of Social Media

            We all know that social media has become a huge part of the way we promote and communicate with customers, but what can you actually expect to gain from using social media as a business?

            Pathos: The Appeal to Emotion

              The last branch of persuasive marketing is pathos. he goal of pathos is to have the audience associate specific feelings with a product or service.

              Logos: The Appeal to Logic

                Persuasive marketing is a fantastic strategy to use for your business. The second branch of persuasive marketing, logos, is the appeal to logic and reason. It uses statistics, facts, and figures to show why someone should logically buy what you’re promoting. It’s a great way to showcase your credibility with facts and reason.

                Ethos: Appeal to Ethics

                  Persuasive marketing has been around for a long time now, with three main branches: ethos, logos, and pathos. Each one is individually important but they all work well together.